14.1.25

The Watch Library

 
A short video story of watch design by The Watch Library, the new online research tool. From the homepage: 'By digitizing and mobilizing the resources and archives of all watchmaking actors (museums, brands, institutions, media, retailers, suppliers, libraries), the initiative can exploit the capabilities of Big Data - the collection and publication of vast amounts of information - in this case about the watchmaking industry. The Watch Library aims to demonstrate how shared data and knowledge foster innovation, creativity and thus feed the imagination of experts, current and future professionals and watch enthusiasts. It reconciles heritage and digital technology to help increase the appeal of watchmaking to the public, especially to the younger generations of collectors.'
 
 

9.1.25

New Releases – Awake Son Mai

The French brand’s first Swiss Made permanent collection features dials combining two Metiers d’Art: the centuries-old Vietnamese art of sanded lacquer, and silver leaf gilding. The construction of the indexes and hands, wrapped in Super-LumiNova® BGW9, generates backlighting effects that magnify the depth and reflections of the lacquer. The 39 mm stainless steel case hosts the automatic Caliber La Joux-Perret G101.
 
 

4.1.25

New releases - TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing

This limited edition quartz chronograph celebrates the 20th season of Red Bull Racing in Formula 1. The black DLC-coated case is paired with an asphalt-textured dial in the Oracle Red Bull Racing blue. The Team’s logo appears between 7 and 10 o’clock. The caseback is engraved with the 20th season and Team logos, as well as the inscription ‘One of 3000’.
 
 

1.1.25

A HAPPY NEW YEAR! / BUON ANNO!


MAY THE NEW YEAR BRING YOU JOY AND LOVE
STAY TUNED IN 10e10.CH! You will learn shortly about the upcoming book by Marco Strazzi, due to be published in late 2025. See below for a first glimpse of what to expect. Enjoy the exclusive mini-documentaries from the 10e10.ch YouTube channel - a brand new one will be online at the end of next month. Keep reading our posts about latest releases and stories of the past. Download the PDF previews of Watch Books available both at brick-and-mortar and online stores. Check the Bibliography page to find new reading ideas. All in all, there are good reasons if 10e10.ch gets 10,000 visitors a month!      
 
 
POSSA L'ANNO NUOVO DONARTI GIOIA E AMORE
CONTINUA A SEGUIRE 10e10.CH! Presto ci troverai notizie sul prossimo libro di Marco Strazzi, che uscirà verso la fine del 2025. Dai un'occhiata qui sopra per farti una prima idea di cosa si tratta. Guarda i mini-documentari esclusivi del Canale YouTube 10e10.ch: alla fine del prossimo mese ne arriverà uno nuovo di zecca. Continua a leggere i post sulle novità e le storie del passato. Scarica le anteprime in formato PDF dei Watch Books disponbili in libreria e negli shop online. Esplora la pagina della Bibliografia per trovare nuove idee di lettura. Consulta il Glossario per espandere le tue conoscenze sugli orologi. Insomma, ci sono ragioni valide se 10e10.ch riceve 10.000 visite al mese!

27.12.24

New releases – Airain Type 20 ACE

Founded in the mid-20th century, the brand was revived by Tom van Wijlick in 2020. This modern take on the classic Airain aviation watch is the result of a partnership with the Amsterdam-based retailer Ace Jewelers. The silver-white dial is highlighted by orange accents and a roulette minute counter. The 39.5 mm stainless steel case hosts the hand-wound column-wheel AM2 caliber, which features the flyback function allowing for rapid resetting. A fabric NATO strap comes with the watch, in addition to the leather strap. 
 
 

24.12.24

19.12.24

Watches at auction

The top lot of the Christie’s New York auction held on December 9 was a Richard Mille conceptual ultra-flat titanium, limited edition timepiece with function selector and visible titanium balance. Created in partnership with Ferrari, it achieved $1.4 million.
 
A 1986 Cartier London Crash sold for $819,000.
 

Another notable result came for a 1940 Patek Philippe 18k Yellow and Pink Gold ‘Chameleon’ Hinged Bangle Bracelet Watch, which sold for $378,000, more than three times its high estimate.