2.4.25

Classic timepieces - Rolex/Eaton ¼ Century Club (1953)

The only unsigned but authentic Rolex watch. From the 10e10.ch YouTube channel. Enjoy!

L'unico Rolex non firmato ma autentico. Dal canale YouTube di 10e10.ch. Buona visione!
 
 

26.3.25

New releases – Angelus Flying Tourbillon Titanium

The case consists of a carbon composite container surrounded by a titanium case middle with a notched bezel. Inside, a new hand-wound movement is found, the A-310 calibre, equipped with a flying tourbillon at 6 o’clock. The inaugural version is clad in blue, from the movement to the flange and the interchangeable alligator-leather and rubber straps.
 
 

21.3.25

New releases - Arnold & Son 38 HM Steel Amber

The Baltic amber used for the dial comes from a block weighing 1.6 kilograms, fossilized more than 30 million years ago. No two pieces have exactly the same pattern of streaks. The 39.5 mm steel case hosts the extra thin Caliber A&S1001, an in-house hand-wound movement with a 90-hour power reserve. Its price is CHF 19,500 incl. VAT.

 

16.3.25

Vintage ads - Patek Philippe (ca. 1955)

ENGLISH (il testo italiano è sotto l'immagine) 
“Patek Philippe (…) considers this PERPETUAL Calendar Watch among its greatest achievements. (…) This normal-size wrist watch has the amazing ability of telling you not only the correct day, date and month of the year – but changes completely on its own for 28, 30 and 31 day months. (…) Only a few can own this Patek Philippe – because only a few are made!” The pictured timepiece is the Ref. 2438, which in the early 1950s replaced the Ref. 1526. The new perpetual calendar featured a sweep second hand rather than the subsidiary second dial of its predecessor. According to this ad, Patek Philippe “gave the world the first stem-winding watch” in 1840. This is incorrect, as in 1840 Adrien Philippe had not patented his invention yet and – more importantly – his first meeting with Norbert de Patek took place a few years later.
Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1.
The vintage ads presented in this website are not featured in the Watch Ads books.
 

 
ITALIANO
Patek Philippe (…) considera questo orologio con calendario PERPETUO uno dei suoi successi più grandi. (…) Questo orologio da polso di dimensioni normali ha la straordinaria capacità di indicare con esattezza non solo il giorno, la data e il mese dell’anno, ma anche di tenere conto dei mesi di 28, 30 e 31 giorni. (…) Pochi possono indossare questo Patek Philippe … perché ne facciamo pochi!” Il modello illustrato è la Ref. 2438, che nei primi Anni 50 sostituì la Ref. 1526. Nel nuovo calendario perpetuo la lancetta dei secondi si trovava al centro, mentre nel suo predecessore era a ore 6. Secondo il testo, Patek Philippe “diede al mondo il primo orologio con corona di carica” nel 1840. Affermazione inesatta: nel 1840 Adrien Philippe non aveva ancora brevettato la sua invenzione e, soprattutto, il primo incontro con Norbert de Patek ebbe luogo alcuni anni più tardi.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.
Gli annunci pubblicati in questo sito non appaiono nei due volumi Watch Ads.
 
 
 

11.3.25

New releases – Frederique Constant Classic Worldtimer Manufacture

Two new limited editions complete the collection’s color range with the green of forests. Available in a 42mm stainless steel case (718 pieces) or an 18K rose gold case (36 pieces), the watch features a world map dial, a date window, and a green leather strap. Its Manufacture caliber allows the wearer to read the time zones of 24 reference cities via a 24-hour disc, complemented by a date hand. All functions are adjusted using a single crown.
 

6.3.25

New releases - Cedric Bellon CB01 Small Seconds

This second collaboration between Ace Jewelers and Cedric Bellon features a case, dial, and buckle crafted from 100% repurposed grade 5 titanium, sourced from factory leftovers, which contributes to a sustainability score of 84.44%. The Dubois Dépraz movement DD10460 is also repurposed, sourced from unused stock rather than newly manufactured, and delivers a power reserve of 44 hours. The ton-sur-ton, monochrome look is complemented by Superluminova on the hands and indexes, ensuring legibility in low light.

28.2.25

Jean Lassale: ultra-thin wonders


A 1970s story - record-breaking watches with an unhappy fate.
Enjoy the brand-new mini documentary from the 10e10.ch by Marco Strazzi You Tube channel. 
And do not forget to subscribe!
 
 

Jean Lassale: ultrapiatti da record


Una storia degli Anni 70: orologi da primato con un destino infelice. 
Guarda l'ultimo mini-documentario dal canale YouTube di 10e10.ch by Marco Strazzi.
E non dimenticare di iscriverti!