Vintage Ads - Rado (1964)

ENGLISH (il testo italiano è sotto l'immagine)

The Rado Diastar is 'a revolutionary watch in the top Swiss quality' and 'a creation in world exclusivity with unbeatable features'. It is 'the only scratchproof watch in the world', 'the only super-waterproof watch in the world with sapphire crystal' and 'the only watch in the world that preserves its eternal shining beauty'. Launched in 1962, the Diastar featured a bulky and highly polished case in tungsten carbide, a material mainly used for the tips of high speed tools.

Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1. 

The vintage ads presented in this website are not featured in the Watch Ads books.

 

ITALIANO

Il Rado Diastar è "un orologio rivoluzionario nella migliore qualità svizzera" e "un'esclusiva mondiale con caratteristiche imbattibili". È "l'unico orologio inscalfibile del mondo", "l'unico super-impermeabile con vetro zaffiro" e "l'unico che mantiene per sempre la sua splendida brillantezza". Lanciato nel 1962, il Diastar aveva una cassa voluminosa e lucidata a specchio in carburo di tungsteno, materiale utilizzato in particolare per le punte di strumenti ad alta velocità di rotazione.  

Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.

Gli annunci vintage presentati in questo sito non appaiono nei due volumi Watch Ads.

 

 

 

New releases – Stowa Antea Classic KS

Since 2004, the German brand has been producing its Bauhaus classic model in a modernized form, in various sizes and different versions. Based on a 1937 design, this timepiece features a highly polished 35.5 mm steel case, a sunburst dial in a choice of rose gold or anthracite, and a flat Peseux 7001 hand-wound movement with a top finish. Price: € 1,200 (leather strap), € 1,270 (Milanaise bracelet).

New releases – Angelus Chronographe Télémètre

Measuring 37 mm in diameter, with a vintage-inspired dial and a mono-pusher set into the winding crown, the smallest contemporary Angelus model pays tribute to the brand’s tradition. The telemeter scale is used to measure the distance of an event. The dial’s satin-finished flange contrasts with the grained effect in the centre. The hand-wound, in-house A5000 calibre presents a column wheel with a horizontal clutch, as well as a two-tone finish, bevelling and stretching.

The life and works of the outstanding designer who developed the world’s thinnest timepiece, paved the way for the Swatch, and created the first self-winding tourbillon.

Enjoy the brand-new mini documentary from the 10e10.ch by Marco Strazzi You Tube channel ... and do not forget to subscribe!

 

 

Giganti del tempo - André Beyner

La vita e le opere del geniale progettista che ha sviluppato l’orologio più sottile del mondo, gettato le basi per lo Swatch e creato il primo tourbillon automatico.

L'ultimo mini-documentario dal Canale YouTube 10e10.ch by Marco Strazzi.

Buona visione ... e non dimenticare di iscriverti!

Coming soon / Prossimamente

ENGLISH (il testo italiano è sotto la foto)

Below, a still from the mini-documentary that you will find on 1 September in our YouTube channel. The protagonist is one of the giants of 20th Century watchmaking, and the watches on display in this showcase were never seen before in public. Are you intrigued? Then stay in touch.

 

 

ITALIANO

Sopra, un’immagine dal mini-documentario che troverai l’1 settembre nel nostro canale YouTube. Il protagonista è uno dei giganti dell’orologeria del 20° secolo, e gli orologi in mostra all’interno di questa vetrina non sono mai apparsi in pubblico prima d’ora. Curioso? Allora continua a seguirci.

New releases – Hegid Expedition

Made from two assembled steel parts, the asymmetrical 42 mm case features a massive crown protector reminiscent of the grilles of four-wheel-drive vehicles. The grained-textured dial refers to the tarmac of racetracks and the gravel of roadways, and emphasizes legibility with contrasting chronometric indicators. The French-made Specimen FE-01 Caliber is housed in a highly shock-resistant steel and titanium capsule locked in its sturdy case, and is visible through a sapphire crystal on the back of the watch.

 

 

New releases - Minase Windows

 

Until now, the dials of the collection were made of steel and treated with PVD. They are now available in electroformed copper material, lacquered in white, blue, green and ice blue colors. Each one of the 7 sides of the steel case is adorned with a sapphire window enabling a 360° view upon the movement. The latter is a Caliber ETA 2892 customized for the Japanese brand with a bespoke rotor attached with ceramic bearings. Price : EUR 4'900 (5’650 with steel bracelet).