Les Clefs d’Or (aka The Golden Keys) is a professional association of hotel concierges, with approximately 4.000 members working in over 80 countries and 530 destinations around the globe. The organization partnered with the Zurich brand to create its own official timepiece, based on the L3 Sphériques Blue tricompax chronograph with fumé blue dial, available in a 40.5 mm stainless steel case with gold PVD coating or in a regular stainless steel case. The movement is an automatic Concepto C8100-A, custom-refined for the Maurice de Mauriac.

7.10.25
New releases - Maurice de Mauriac L3 Les Clefs d’Or
Les Clefs d’Or (aka The Golden Keys) is a professional association of hotel concierges, with approximately 4.000 members working in over 80 countries and 530 destinations around the globe. The organization partnered with the Zurich brand to create its own official timepiece, based on the L3 Sphériques Blue tricompax chronograph with fumé blue dial, available in a 40.5 mm stainless steel case with gold PVD coating or in a regular stainless steel case. The movement is an automatic Concepto C8100-A, custom-refined for the Maurice de Mauriac.
2.10.25
The Rolex founder’s burial site
27.9.25
New releases – Titan Jalsa
22.9.25
New releases - Favre-Leuba Chief Skeleton
The first-ever skeletonized timepiece in the brand’s 288-vear history features an openworked manufacture movement developed in collaboration with AMT. It is offered in two variations: a gold-finished movement paired with a brushed and polished 40 mm cushion shaped case, and an anthracite-finished movement housed in a DLC-coated black steel case. The self-winding movement operates at a frequency of 28,800 vibrations per hour and provides a 41-hour power reserve.
17.9.25
Vintage Ads - Rado (1964)
12.9.25
New releases – Stowa Antea Classic KS
Since 2004, the German brand has been producing its Bauhaus classic model in a modernized form, in various sizes and different versions. Based on a 1937 design, this timepiece features a highly polished 35.5 mm steel case, a sunburst dial in a choice of rose gold or anthracite, and a flat Peseux 7001 hand-wound movement with a top finish. Price: € 1,200 (leather strap), € 1,270 (Milanaise bracelet).