New releases – Blancpain Bathyscaphe

 

This 300-piece limited edition celebrates the 70th anniversary of the diver’s model introduced in 1968 as the civilian version of the Fifty Fathoms. The 37.4 mm stainless steel case houses the Manufacture Calibre 1150 with a 100-hour power reserve and an Haute Horlogerie finishing visible through the sapphire crystal back. The design of the 18k gold rotor is inspired by that of the original Fifty Fathoms. The sunburst meteor grey dial features baton hands and indexes with vintage-coloured Super-Luminova®. Price: CHF 13,800.

WIPO-registered watch design available for licensing

 

 

Centering around a specific case shape and a unique dial texture, this WIPO-registered watch design is available for licensing to qualified manufacturers. Conceived to catch the eye and command retail presence, it also pays tribute to the world’s capital of watchmaking – its source of inspiration being the Plaine de Plainpalais, the diamond-shaped esplanade located in the center of Geneva. 

Are you an industry professional interested in this design? Click here for more information and the contact details. 

Vintage ads - Edox (1966)

ENGLISH (il testo italiano è sotto l'immagine)

"The new Edox DiaMatic has a square case with patented closing system. It can be opened and closed with the same keys that are used for round cases ". The simpler solution for waterproofing square watches was adopting a round screw-down case back, as is the case here.   
Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the publication and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.

ITALIANO 
“Il nuovo Edox DiaMatic ha una cassa quadrata con sistema di chiusura brevettato. È possibile aprirla e chiuderla con le stesse chiavi utilizzate per le casse rotonde”. Per impermeabilizzare gli orologi quadrati la soluzione più semplice era adottare un fondo cassa avvitabile di forma rotonda, come in questo caso.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Guarda il video sull'opera e scarica l'anteprima di 20 pagine del Volume 1.
Gli annunci pubblicitari d'epoca che vedi in questo Blog non sono presentati nei volumi Watch Ads.

New Releases – Renaud Tixier Monday Organica

The dial motif, an organic composition inspired by the forms of the living world, is derived from the curves of three components of the movement. The dial was created by Ateliers Olivier Vaucher with mixed techniques including hand engraving, hand chasing and black grand feu enamel. Each of the three versions – Blue (2025), Black and Bordeaux (2026) – is limited to seven pieces. The 40.8 mm, 5N rose gold case of the Bordeaux houses the automatic Calibre RVI2023, whose micro-rotor is fitted with a flywheel to optimise the winding efficiency.

Real and so-called trench watches

The term 'Trench Watch' is often used rather loosely to describe virtually any men’s wristwatch made during the Great War. The brand-new mini documentary from the 10e10.ch by Marco Strazzi You Tube channel proposes some objective criteria for distinguishing timepieces that were designed or modified for military use from those intended for civilian customers.

Enjoy ... and do not forget to subscribe!

Orologi da trincea veri e presunti

C'è chi chiama "trench watch" (orologio da trincea) qualunque orologio da polso per uomo prodotto durante la Prima Guerra Mondiale. Il nuovo mini-documentario del Canale YouTube 10e10.ch by Marco Strazzi propone criteri oggettivi per distinguere gli esemplari creati o modificati per l'uso militare da quelli civili.

Buona visione ... e non dimenticare di iscriverti al canale!

New releases – Fears Brunswick 39 Perpetual Calendar

The 39 mm cushion-shaped, stainless steel case of the British company’s first high complication watch houses a modified Dubois Dépraz perpetual calendar module, atop a hand-finished Sellita SW300. The latter’s custom solid 18ct gold rotor is engraved with the Fears ‘Bristol Flower’ motif. The moon disc displayed at 6 o’clock is hand-finished with Carbonage, representative of the moon’s surface. Price: $ 28,500 exc. tax, CHF 24,500 exc. VAT.