1,000,000 VISITORS ! / 1.000.000 DI VISITATORI !

ENGLISH (il testo italiano è in fondo alla pagina)

10e10.ch has just surpassed the one-million-visitor milestone! Not bad for an independent website that’s proudly old-school and resistant to clickbait tactics. Our audience is authentic in every sense of the word. First of all, because we don’t resort to tricks to inflate our visitor numbers. And second, because the passion of our readers is genuine, mature, and well-informed.

We are deeply grateful to all of you, our readers, and we will continue to work hard to earn your following.

 

ITALIANO

10e10.ch ha appena superato il traguardo del milione di visitatori! Non male, per un sito indipendente, orgogliosamente all’antica, refrattario agli espedienti cattura-clic. Il nostro è un pubblico autentico in tutti i sensi. Prima di tutto perché non ricorriamo ad artifici per gonfiare il numero dei visitatori. E poi perché la passione di chi ci segue è reale, matura, colta.

Siamo profondamente grati a tutti voi lettori e continueremo a impegnarci per meritare la vostra fedeltà. 

    

New releases – Corum Heritage Coin

To mark the 250th anniversary of the United States, Corum reinvents its Coin watch in a Heritage Collector collection – fifty unique creations, each dedicated to a State of the American Union, each produced in five numbered examples. The front face, shared across all creations, pays tribute to the American Eagle, accompanied by the inscription “250 Years of Independence.” The reverse, designed specifically for the state it represents, unveils an emblematic landscape, a regional symbol, a founding moment, or a tradition rooted in collective memory. Housed in a 39mm yellow gold case, each watch is powered by Corum’s CO082 automatic movement with a 42-hour power reserve. Price: CHF 46’000 / USD 58,000.

New Releases – Elka N-Series Essence

Limited to 50 pieces, the brand’s new collaboration with Ace Jewelers features a 36 mm stainless steel case with a 10.5 mm thickness, fitted with a chevé sapphire box crystal with anti-reflective treatment on one side, a sapphire exhibition back, and water resistance to 50 metres. The blue sunburst dial carries no hour markers or numerals. The La Joux Perret G101 automatic calibre runs at 28,800 vibrations per hour, features stop seconds, and offers a 68-hour power reserve. It is regulated in four positions to +/- 7 seconds per day and can be viewed through the sapphire case back. Price: EUR 2,180 on leather strap, EUR 2,230 on a stainless steel beads-of-rice style bracelet.

 

Events - Geneva Watch Days

The seventh edition of Geneva Watch Days (GWD) will take place from Wednesday, September 2 to Sunday, September 6. Launched in 2020, the event now brings together 68 brands reflecting the diversity of the contemporary watchmaking scene – independents, small workshops, full-scale manufactures, established brands large and small, and emerging new names. Most activities are open to the public. Click here for the full agenda of GWD 2026.

New releases – Arnold & Son HM London Skyline

 

Commemorating the brand’s 260th anniversary and the 10th anniversary of The Limited Edition, this limited edition of 20 pieces presents a representation of the iconic buildings of London. The miniature artwork upon a mother-of-pearl dial provides a snapshot of historical buildings that become mere shadows after dark, when the contemporary architecture of the ‘Shard’, ‘Gherkin’ and London Eye is revealed thanks to a special Super-Luminova technique. The 39.5 case, available in stainless steel or 18ct red gold, houses the A&S 1001 caliber, an extra-thin movement offering a 90-hour power reserve. Price: GBP 23,500 (gold), GBP 15,000 (steel).

 

 

New releases - Maurice Lacroix Aikonic Master Triple Retrograde

The 43 mm stainless steel case features a brushed and polished ceramic bezel with sandblasted black ceramic claws. It houses the brand’s ML291 movement, which offers a triple retrograde indication – GMT, day and date. The anthracite vertical brushed dial features anthracite counters with silver powder printings, rhodium circular brushed bridges and anthracite external flange with silver powder printings. Retail price : 6'450 CHF.  

 

Historic Watch Fairs - Basel 1932

 

ENGLISH (il testo italiano è in fondo alla pagina)

The picture above brings us back to 1932 and the second edition of the Basel Watch Fair. This booth showcased the products of the Watchmakers Community (Collectivité des fabricants d’horlogerie) from La Chaux-de-Fonds, an influential group that included fifty manufacturers and accounted for half the national output.

The talk of the town was about two kinds of timepieces in particular – the digital models (above) that enjoyed a growing popularity after their launch in 1931, and a couple of newly patented automatics, among which the Wig-Wag (below).

 

ITALIANO

La foto in alto ci porta indietro nel tempo fino al 1932 e alla seconda edizione della Fiera di Basilea. Questo stand esponeva i prodotti della Comunità dei Fabbricanti (Collectivité des Fabricants d’horlogerie) di La Chaux-de-Fonds, importante gruppo che riuniva cinquanta aziende e rappresentava metà della produzione nazionale.
Le novità sulla bocca di tutti erano due orologi in particolare: i digitali (foto al centro), che godevano di crescente popolarità dopo il loro debutto nel 1931, e un paio di automatici appena brevettati, tra i quali il Wig-Wag (sopra). Il lettore di Orologi da polso 1900-1959 trova i dettagli alle pagine 139 (Wig-Wag) e 154-155 (digitali).