This timepiece
was born from the meeting between the Louise Erard brand and the Geneva-based
atelier Label Noir, specialising in customisation. The latter redesigned the
regulator in its own way of reading the time: first the hour, then the minute,
then the seconds. This order led to graduated finishes, from true matte to a
glossy sheen. The 42 mm sandblasted steel case with black PVD coating houses
the self-winding caliber Sellita SW266-1 (38-hour power reserve). Limited
edition of 178 pieces, retail price CHF 3,500.
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